1. When an organization installs an ERP system it can:

1. Implement various kinds of discounts
2. Enforce limits on the amount of discounts that can be permitted
3. Track transactions in real time
4. All of the above

2. A core activity of CRM is:

1. One-to-One marketing
2. (SFA) sales force automation
3. Call centre automation
4. All of the above

3. A phase of cultivation of customer relationship within CRM is:

1. Prospecting
2. Acquiring
3. Servicing
4. All of the above

4. A benefit of a CRM would include:

1. Lower costs
2. Higher revenue
3. Improve strategy and performance measurement
4. All of the above