Question: When Apple released its first smartphone, it charged customers $999. Shortly thereafter, it reduced the price to $599 for the exact same device. Apple's decision
When Apple released its first smartphone, it charged customers $999. Shortly thereafter, it reduced the price to $599 for the exact same device. Apple's decision to set a relatively high price for a period of time after the product launched and then decrease the price to a level that would be more sustainable over time reflects which pricing strategy? O underpricing O survival pricing volume maximization O target pricing O profit maximization
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