Question: When Superior Cellular released its first smartphone, it charged customers $ 9 9 9 . Shortly thereafter, it reduced the price to $ 5 9
When Superior Cellular released its first smartphone, it charged customers $ Shortly thereafter, it reduced the price to $ for the exact same device. Superior's decision to set a relatively high price for a period of time after the product launched and then decrease the price to a level that would be more sustainable over time reflects which pricing strategy?
target pricing
survival pricing
volume maximization
profit maximization
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