When Apple's marketing team crafts the value proposition for a new product such as the latest Apple Watch, which of these best encompasses the elements they are bringing to market?

The experience made possible by owning an Apple Watch

The physical product $($the watch$)$ plus a variety of intangible products $($apps that run on the watch$)$

Services such as the App Store that allow people to find interesting new apps

The physical product $($the watch itself$)$

Everything that contributes to the experience of owning and using the product