When Apples marketing team crafts the value proposition for a new product such as the latest Apple Watch, which of these best encompasses the elements they are bringing to market?

a

The physical product (the watch itself)

b

Everything that contributes to the experience of owning and using the product

c

The physical product (the watch) plus a variety of intangible products (apps that run on the watch)

d

Services such as the App Store that allow people to find interesting new apps

e

The experience made possible by owning an Apple Watch