When Apple's marketing team crafts the value proposition for a new product sich as the latest Apple Watch, which of these best encompasses the elements they are bringing to market?

The physical product $($the watch$)$ plus a variety of intangible products $($apps that run on the watch$)$

Everything that contributes to the experience of owning and using the product

Services such as the App Store that allow people to find interesting new apps

The physical product $($the watch itself$)$

The experience made possible by owning an Apple Watch