Question: When BMW first made its strong competitive push into the U . S . market in the early 1 9 8 0 s , it

When BMW first made its strong competitive push into the U.S. market in the early 1980 s, it positioned the brand as the only automobile that offered both luxury (competing with Cadillac) and performance (competing with the Corvette), which is known as because it uses points of difference and points of parity across categories.
red-ocean thinking
stradde positioning
zone of tolerance positioning
a competitive frame of reference
perceptual mapping
When BMW first made its strong competitive push into the U.S.

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