Question: When BMW first made its strong competitive push into the U.S. market in the early 1980s, it positioned the brand as the only automobile that

When BMW first made its strong competitive push into the U.S. market in the early 1980s, it positioned the brand as the only automobile that offered both luxury (competing with Cadillac) and performance (competing with the Corvette), which is known as ________ because it uses points of difference and points of parity across categories.

Group of answer choices

red-ocean thinking

straddle positioning

perceptual mapping

a competitive frame of reference

zone of tolerance positioning

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

The correct answer is straddle positioning Straddle ... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...

1. How strong are the competitive forces confronting J. Crew in the market for specialty retail? Do a [Michael Porter] five-forces analysis to support your answer. (see chapter 3 in the textfor...

Read the case study "Southwest Airlines," found in Part 2 of your textbook. Review the "Guide to Case Analysis" found on pp. CA1 - CA11 of your textbook. (This guide follows the last case in the...

Make a summary of the topic that is highlighted in yellow. and *report.pdf X + X C File | C:/Users/jasch/Downloads/report.pdf 90 of 591 Q +2 0 Page view | A Read aloud T Add text | Draw Highlight...

When BMW first made its strong competitive push into the U . S . market in the early 1 9 8 0 s , it positioned the brand as the only automobile that offered both luxury ( competing with Cadillac )...

When BMW first made a strong competitive push into the UK market in the early 1980's, it positioned the brand as the only car that offered both luxury and performance. At that time , consensus saw...

Please be sure to not copy any answers verbatim. original answers needed will be scanned through the safe-assign system. read the Marketing Debate below What is the Best Way to Position a brand? and...

When BMW first made its strong competitive push into the U . S . market in the early 1 9 8 0 s , it positioned the brand as the only automobile that offered both luxury ( competing with Cadillac )...

Discuss the LLL framework and springboard theory and Upsala model link to the case with relevant examples from the case study? NOTE: answer should implement to the case study COMPETING IN CHINA'S...

How is it possible for a nations consumption to sometimes exceed its disposable income?

(i) . Choose a Pathogenic Organism i.e. organism that causes disease in humans. You will build a cDNA Library for this organism. Justify why you are choosing this organism. (ii). Choose a suitable...

Differentiate. g ( x ) = 7 x - 6 8 x + 1 + x 3 g ' ( x ) =

A 6-sided die with faces labeled 1 to 6 will be rolled once. The 6 possible outcomes are listed below. Note that each outcome has the same probability. Complete parts (a) through (c). Write the...

John has overdraft protection which has a fee of five dollars peruse and a 21 percent annual interest charge NSF fees at his bank are $35 This month John's unexpected car expense caused his account...

1. Draw a network diagram that summarizes the systems described above; devices used by administrators, staff, instructors, and students; and the network connections among them. Assume that the...

Chapter 10: Empowerment 21. This term refers to a system that stands between the large impersonal institutions of public life and the private lives of individuals? A) Medicinal Structures; b)...

The Woberg Company, located near Aarhus, Denmark, manufactured dishwashers and garbage pulverizers for home use, and cooking equipment and commercial pulverizers for restaurants. A relatively young...

Discuss the various ways a company might minimize its export marketing costs by paying proper attention to physical distribution matters.

Export motives may be classified as internal or external, and reactive or proactive. What is meant by these terms with respect to export marketing? Give examples of each of the combinations of export...

Cramer AG sells idle machinery to Enyart SE on July 1, 2019, for 40,000. Cramer agrees to repurchase this equipment from Enyart on June 30, 2020, for a price of 42,400 (an imputed interest rate of...

In September 2019, Gaertner Corp. commits to selling 150 of its iPhone-compatible docking stations to Better Buy Co. for $15,000 ($100 per product). The stations are delivered to Better Buy over the...

On May 3, 2019, Eisler Company consigned 80 freezers, costing $500 each, to Remmers Company. The cost of shipping the freezers amounted to $840 and was paid by Eisler Company. On December 30, 2019, a...