Question: When buying influentials and decision makers lack well - defined criteria for comparing alternative products and suppliers and they also lack strong predispositions toward a

When buying influentials and decision makers lack well

-

defined criteria for comparing alternative products and suppliers and they also lack strong predispositions toward a particular solution, they are operating in a stage of problem solving.

cerebral

routinized

extensive

limited

selective

When buying influentials and decision makers lack well-defined criteria for comparing

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