Question: When Coca - Cola focused on developing its soft - drink business but missed seeing the market for coffee bars and freshfruit - juice bars

When Coca-Cola focused on developing its soft-drink business but missed seeing the market for coffee bars and freshfruit-juice bars that eventually impinged on its soft-drink business, it was suffering from because it defined competition in traditional category and industry terms.
reliance on product description
factor reduction
marketing myopia
factor elimination
category points-of-parity
When Coca-Cola focused on developing its soft-drink business but missed seeing

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