Question: When conducting a the advertising planner will either begin an assignment by collecting every possible piece of advertising and other form of marketing communication by

When conducting a

the advertising planner will either begin an assignment by collecting every possible piece of advertising and other form of marketing communication by the brand, as well as its competitors' communication and other relevant categories.

q,

brand experience audit

semiotic analysis

competitive analysis

marketing communication audit

media audit

When conducting a the advertising planner will either begin an assignment

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