When confronted with a situation in which consumers are not responding to your program, or public officials seem not to have an interest, or referring organizations are not making expected referrals, effective managers explore various avenues to determine what factors are preventing people from using their services. This is referred to as a$\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_.$

Question $77$ options:

strategic marketing plan

mission statement

marketing audit

long$-$term input

Question $70$ options:

$20\%$

$25\%$

$15\%$

$10\%$