Question: When consumers are evaluating alternatives, they will clarify the information they have gathered in what three ways? by suggesting criteria to use for the purchase
When consumers are evaluating alternatives, they will clarify the information they have gathered in what three ways?
by suggesting criteria to use for the purchase
by coming up with brand names that might meet their criteria
by developing consumer value perceptions
by recognizing there is a problem to be solved
by gathering information from family and friends
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