Question: When consumers are evaluating alternatives, they will clarify the information they have gathered in what three ways? More than one answer may be correct. Multiple
When consumers are evaluating alternatives, they will clarify the information they have gathered
in what three ways? More than one answer may be correct.
Multiple select question.
By gathering information from family and friends
By recognizing there is a problem to be solved
By coming up with brand names that might meet their criteria
By developing consumer value perceptions
By suggesting criteria to use for the purchase
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