Question: When consumers use Tide TOTALCARE laundry detergent, which is used by consumers who want to obtain dry - cleaning type results at home, it is

When consumers use Tide TOTALCARE laundry detergent, which is used by consumers who want to obtain dry-cleaning type results at home, it is an example of ________, or switching spending from one category to another while preserving a desired experience.
trading up
trading down
trading over
being trapped in the middle

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