Question: When contextual factors increase a customers relationship orientation, they also increase its receptivity to relationship building, prompting more effective RM. However, ______________ is less effective

When contextual factors increase a customers relationship orientation, they also increase its receptivity to relationship building, prompting more effective RM. However, ______________ is less effective with those customers without a strong relationship orientation because it imposes costs without parallel benefits. Group of answer choices

Brand Awareness

Product Awareness

Market Research

Relationship marketing

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