Question: When creating an ad budget, a marketer can use either the objective-task method or the percentage of sales budgeting method.Give a detailed explanation of these

When creating an ad budget, a marketer can use either the objective-task method or the percentage of sales budgeting method.Give a detailed explanation of these methods andthefive (5)steps a marketer must take when implementing the objective task method.

Some marketing scholars believe that contest and sweepstakes do very little to contribute consumer franchise building for a product/service and may even detract from it. Bearing this in mind,how do consumer franchise building promotions differ from nonfranchise-building promotions? Give an example of each. How do contestants and sweepstakes differ and what problems might marketers face when they use them? How can marketers avoid these problems?

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6. How would you go about resolving any questions, inconsistencies, or problems you have, based on your answers to the questions above?

l. Review the four conditions for gaining strategic unity and alignment. To what extent did these four conditions exist at Countrywide?