Question: When creating an offer or value proposition, for direct marketer it is compulsory to follow the 40-40-20 rules. This principle is very important in developing

When creating an offer or value proposition, for direct marketer it is compulsory to follow the 40-40-20 rules. This principle is very important in developing a successful marketing campaign. The first 40% rule is related to the right list. Without a detailed customer profile, it is impossible for you to choose the right list. Therefore, you are required to describe the detail of your customer profile for the product or service that you want to sell. (use product: bread)

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