Question: When creating an offer or value proposition, for direct marketer it is compulsory to follow the 40-40-20 rules. This principle is very important in developing

When creating an offer or value proposition, for direct marketer it is compulsory to

follow the 40-40-20 rules. This principle is very important in developing a successful

marketing campaign. The first 40% rule is related to the right list. Without a detailed

customer profile, it is impossible for you to choose the right list. Therefore, you are

required to describe the detail of your customer profile for the product or service that

you want to sell. (medical face mask)

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