Question: When deciding to launch a new product, companies often explore whether the technology is LEGAL to do. Often technology advances beyond where the laws are

When deciding to launch a new product, companies often explore whether the technology is LEGAL to do. Often technology advances beyond where the laws are to outline the parameters of right and wrong behavior. So in addition to asking whether it is legal to do, companies should also ask is it ethical to do.

Is it ethical for Walt Disney to use this technology to track consumer movements, spending, purchase patterns, etc.? Explain your answer.

What steps has Walt Disney taken to protect consumers privacy and violations of freedoms in developing and first implementing the MagicBand and now adding additional smart phone app technologies? What are the pros and cons of this data collection and use by WDC?

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