When designing the business portfolio, companies need to analyze the current business  portfolio (using the Growth-share matrix/BCG matrix) and develop strategies for growth using the Product/Market expansion grid/Ansoff Model,

a)The Growth—share matrix is a portfolio-planning method that evaluates a company's strategic business units (SBUs) in terms of its market growth rate and relative market share, With an aid of a diagram discuss and identify a local company of your choice and analyze its BCG matrix.

b)The Product/Market Expansion Grid/Ansoff Model is a portfolio-planning tool for identifying company growth opportunities through market penetration, market development, product development, or diversification. Develop a product/market expansion grid/Ansoff model for the chosen company in a)

c) Outline the strategies being implemented by the company you chose in a) to build and maintain)n profitable relationships with its customers. 

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AnswrrABoston Consulting Group BCG Matrix is a four celled matrix a 2 2 matrix developed by BCG USA It is the most renowned corporate portfolio analys... View the full answer