Question: When discussing Establish your most important metrics and KPIs when it comes to social media marketing and branding , we read about reach, clicks, engagement,

When discussing "Establish your most important metrics and KPIs when it comes to social media marketing and branding ," we read about reach, clicks, engagement, and hashtag performance. You are branding a new collection of novelty t-shirts. Which metric is most important to you, and why? (please be detailed in your response)

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