Question: When do you use your mental shortcut (system 1) to make purchase decisions?When do you use deliberate and rational thinking (system 2) to make purchase

When do you use your mental shortcut (system 1) to make purchase decisions? When do you use deliberate and rational thinking (system 2) to make purchase decisions? • What are the pros and cons of system 1 and system 2? • Share some experiences that system 1 is more useful and accurate than system 2. • Choose a consumption context (e.g., clothing, food, computer, property) and provide implications for marketers based on consumer decision-making.

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System 1 and System 2 are terms coined by psychologist Daniel Kahneman in his book Thinking Fast and Slow to describe two different modes of thinking humans engage in when making decisions 1 System 1 ... View full answer

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