Question: When doing your Benchmark Analysis, you would calculate the 5 financial ratios you chose for Bojangles then also calculate them for KFC (or Coca Cola
When doing your Benchmark Analysis, you would calculate the 5 financial ratios you chose for Bojangles then also calculate them for KFC (or Coca Cola and Pepsi). This is not a trend analysis, so you don't have to do this over 3 years. You can do a benchmark analysis for 2 companies for just one year. Once you calculate the 5 ratios for each of your 2 companies, you then want to discuss why there are differences. For example, if KFC has a higher current ratio than Bojangles, you want to discuss why. Think about the components of the current ratio (Current assets/Current liabilities). Then think of what makes up each of these components. What factors are in Current Assets (inventory, cash, accounts receivable, etc.) and which are in Current Liabilities (notes payable, accruals, etc.)? Look to see how their current asset and current liability components lead to the higher current ratio for KFC. I do not want to simply see you state that KFC has a higher current ratio than Bojangles. I want you to also be able to explain why that is
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