Question: When evaluating a purchase decision, a consumer who relies on their immediate emotional response is using which evaluative criteria? Multiple Choice attribute - based choice

When evaluating a purchase decision, a consumer who relies on their immediate emotional response is using which evaluative criteria?
Multiple Choice
attribute-based choice
attitudinal self-evaluation
evoked set consideration
alternative choice
affective choice
 When evaluating a purchase decision, a consumer who relies on their

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