When evaluating your channel decision(s) and intermediary alternatives before finalizing your channel structure and members, it is wise to review all of the following criteria, as discussed in class, EXCEPT:

a. Company Criteria

b. Adaptability Criteria

c. Economic Criteria

d. Competitive Criteria

e. Control Issues

Martina was interested in how students perceive the health service provided by her university. To collect data on this issue, she interviewed past and present students from her classes. Martina has used a random sampling procedure that would be classified as a convenience sample.

True

False