When Ford was evaluating the risk of the Pinto, they estimated each death to cost them $200,000.

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When Ford was evaluating the risk of the Pinto, they estimated each death to cost them $200,000. Only six people were killed by Pinto fires, but Ford paid out over $6 million in damages. Ford sold 220,000 Pintos for around $2,000 each. That is over $400 million in sales. Is it more cost-effective for Ford to increase the estimate for people killed by their product or to make their product safer? What other risks and opportunities come with each choice