Question: When Gillian was considering trying a new shampoo, she was surprised to see ads for Procter & Gamble's Head and Shoulders being promoted as a

When Gillian was considering trying a new shampoo, she was surprised to see ads for Procter & Gamble's Head and Shoulders being promoted as a glamorous health

-

oriented product. She had always thought of Head & Shoulders as an antidandruff shampoo. The new ads suggest Head & Shoulders has most likely been

Multiple Choice

licensed to a premium shampoo manufacturer.

extended as a brand.

reformulated.

cobranded.

rebranded.

When Gillian was considering trying a new shampoo, she was surprised

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