When GPS Marketers started, there were only two employees, and talking about what they were doing was easy. As the firm grew, they added additional employees, and communicating about what the company was working on and where it was headed became much more difficult. One employee wanted to expand into creative advertising services and started working on his own advertising projects, while another suggested creating a proprietary brand of software. Other employees had varied ideas and began to work on their own creative projects, unbeknownst to their supervisors. The company owners determined that a company mission statement was necessary. How could developing a mission statement help the company operate more effectively and efficiently? The mission statement identifies what current goals are but gives employees greater autonomy to grow the company in whatever direction they choose. Establishing a mission statement will help the employees understand what the company's strategic goals are so they can be on the same page abut the direction of their creative projects and initiatives. Developing a mission statement gives company employees a sense of belonging and a reason to support each other in their new ideas . Having a mission statement allows employees to determine whether their