Question: When IBM first introduced the Smartphone in 1 9 9 4 , the original consumers were young, highly educated, adventuresome ( willing to take risk
When IBM first introduced the Smartphone in the original consumers were young, highly educated, adventuresome willing to take risk and wanted to be the first to own a smartphone. Based on the diffusion of innovation concept, those first smartphone buyers were
Group of answer choices
early adopters
early majority
innovators
product leaders
diffusion leaders
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