Question: When implementing a focussed strategy, the firm aims to: Select one: a. Penetrate the global marketplace. b. Target the needs of a specific market segment.

When implementing a focussed strategy, the firm aims to:

Select one:

a.

Penetrate the global marketplace.

b.

Target the needs of a specific market segment.

c.

Penetrate the mass market.

d.

Target the needs of customers in multiple market segments.

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