Question: When is internal new venturing a potentially attractive strategy for companies? when the firm can shape the needs of potential customers when the market entry

When is internal new venturing a potentially attractive strategy for companies?
when the firm can shape the needs of potential customers
when the market entry is on a small scale
when entering a mature industry with strong distinctive competencies
when distinctive competencies in the core business can be leveraged in a new industry
When is internal new venturing a potentially attractive strategy for companies?

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