When it comes to consumer electronics and computing technology , one of the most recognizable names in the world is Apple . There is no denying that the best product strategy that Apple employs is coming up with very good products . They call it the " great product strategy . What Apple does is to " improve the products that it has . This explains the product refreshes and updates that are released on a schedule set by Apple . Thus , the tweaked or updated versions retain the best parts of the old versions , with the " problematic features corrected or improved . Clearly , this means that the latest iPhone , the iPhone 12 , is a much - improved version of the first generation iPhone , or even the previously released iPhone X. Based on the above text , what sort of orientation does Apple have toward the marketplace ? it is production or product or selling or markting and why?

Company Orientation toward the Marketplace PRODUCTION PRODUCT SELLING MARKETING The production concept is one of the oldest concepts in business. It holds that consumers prefer products that are widely available and inexpensive Managers of production-oriented businesses concentrate on achieving high production efficiency, low costs, and mass distribution The product concept proposes that consumers favor products offering the most quality, performance, or innovative features The selling concept holds that consumers and businesses, if left alone, won't buy enough of the organization's products. It is practiced most aggressively with unsought goods goods buyers don't normally think of buying such as insurance and cemetery plotsand when firms with overcapacity aim to sell what they make, rather than make what the market wants. The marketing concept emerged in the mid-1980s as a customer-centered, sense-and respond philosophy. The job is to find not the right customers for your products, but the right products for your customers