When it comes to consumer electronics and computing technology, one of the most recognizable names in the world is Apple. There is no denying that the best product strategy that Apple employs is coming up with very good products. They call it the great product strategy. What Apple does is to improve the products that it has. This explains the product refreshes and updates that are released on a schedule set by Apple. Thus, the tweaked or updated versions retain the best parts of the old versions, with the problematic features corrected or improved. Clearly, this means that the latest iPhone, the iPhone 12, is a much-improved version of the first generation iPhone, or even the previously released iPhone X.

Based on the above text, what sort of orientation does Apple have toward the marketplace?

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