Question: When marketers are considering cause - related advertising, it should be stressed that this type of advertising works best when a company: a . chooses
When marketers are considering causerelated advertising, it should be stressed that this type of advertising works best when a company:
a chooses an issue that connects with its business.
b intends to increase its sales figures radically.
c wants to create a buzz about an exciting new product.
d needs to do damage control.
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