Question: When marketers at Hot Trends. selected the Millennials, a demographic group that includes college students, as an untapped group of potential customers for their new

When marketers at Hot Trends. selected the Millennials, a demographic group that includes college students, as an untapped group of potential customers for their new line of products, they were engaging in ________.
A.
occasion segmenting
B.
product positioning
C.
local marketing
D.
market diversification
E.
market targeting

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