Question: When marketers at Procter & Gamble selected the Millennials, a demographic that includes college students, as an untapped group of potential customers for their Febreze

When marketers at Procter & Gamble selected the Millennials, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which step in the process of designing a customer

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driven marketing.

mass marketing

market segmenting

positioning

targeting

When marketers at Procter & Gamble selected the Millennials, a demographic

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