Question: When marketers at P&G selected Generation Y , a demographic that includes college students, as an untapped group of potential customers for their Febreze line

When marketers at P&G selected Generation Y

,

a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which of the following?

market segmenting

differentiation

undifferentiated targeting

positioning

targeting

When marketers at P&G selected Generation Y, a demographic that includes

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