Question: When marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resources to try to turn them

When marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resources to try to turn them into customers, they are engaging in
A. segmenting
B. concentrating
C. aligning
D. targeting
E. strategizing
When marketers evaluate the attractiveness of each potential segment and decide

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