Question: When marketers look at advertising media, they often begin with viewer or listener profiles such as age, gender, race, and income. They then compare the

When marketers look at advertising media, they often begin with viewer or listener profiles such as age, gender, race, and income. They then compare the media profile with their target audience. These marketers are using "fit" with their advertising agenda. to see if the media

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When marketers look at advertising media, they often begin with viewer

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