Question: When marketers look at advertising media, they often begin with viewer or listener profiles such as age, gender, race, and income. They then compare the

When marketers look at advertising media, they often begin with viewer or listener profiles such as age, gender, race, and income. They then compare the media profile with their target audience. These marketers are using

q,

to see if the media "fit" with their advertising agenda.

Multiple Cholce

country culture

reglonal culture

scenario planning

micromarketing measures

demographics

When marketers look at advertising media, they often begin with viewer

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