Question: When marketers consider advertising media, they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media

When marketers consider advertising media, they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using

q,

Blank to see if the media "fit" with their advertising agenda.

country culture

regional culture

demographics

micromarketing measures

scenario planning

When marketers consider advertising media, they often begin with viewer or

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