Question: When marketers refer to control in the market planning process, what are they describing? The ability of a firm to dominate competitors in the marketplace

When marketers refer to "control" in the market planning process, what are they describing? The ability of a firm to dominate competitors in the marketplace Measuring firm performance after a marketing plan has been executed Comparing firm performance to established marketing objectives or strategies Making adjustments to marketing objectives or strategies based on the firm's performance assessment Answers b, c, and d most accurately describe the concept

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