Question: When Mars set up the Cocoa Exchange as a subsidiary, it embarked on a strategy of a . supply chain management b . omnichannel retailing
When Mars set up the Cocoa Exchange as a subsidiary, it embarked on a strategy of
a supply chain management
b omnichannel retailing
c strategic channel alliance
d digital distribution
e multichannel distribution
Without the resources and efficiencies provided by the Cocoa Exchange as a African farmers ld find it challenging to reach consumers of upscale chocolate products.
a vertical channel integration
b channel leader
c marketino channel
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