Question: 1.When Mars set up the Cocoa Exchange as a subsidiary, it embarked on a strategy of _______. a.omnichannel retailing b.multichannel distribution c.supply chain management d.digital

1.When Mars set up the Cocoa Exchange as a subsidiary, it embarked on a strategy of _______.

a.omnichannel retailing

b.multichannel distribution

c.supply chain management

d.digital distribution

e.strategic channel alliance

2.Without the resources and efficiencies provided by the Cocoa Exchange as a ________, African farmers would find it challenging to reach consumers of upscale chocolate products.

a.marketing channel

b.strategic channel alliance

c.channel leader

d.supply chain

e.vertical channel integration

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