Question: When measuring advertising effectiveness; which statement is true? Advertising effectiveness is unaffected by what competitors do or the changes in the external environment. Measuring advertising

When measuring advertising effectiveness; which statement is true?
Advertising effectiveness is unaffected by what competitors do or the changes in the external environment.
Measuring advertising effectiveness is an easy and a straightforward process.
Companies should measure advertising success by solely looking at their sales.
Only advertising, and not the total marketing mix, is responsible for the sales result.
Advertising effectiveness should be measured against advertising objectives.o
When measuring advertising effectiveness; which statement is true? Advertising effectiveness is

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