Question: When measuring advertising effectiveness, which statement is true? Multiple Choice Companies should measure advertising success by solely looking at their sales. Measuring advertising effectiveness is

When measuring advertising effectiveness, which statement is true?
Multiple Choice
Companies should measure advertising success by solely looking at their sales.
Measuring advertising effectiveness is an easy and a straightforward process.
Advertising effectiveness should be measured against advertising objectives.
Advertising effectiveness is unaffected by what competitors do or the changes in the external environment.
Only advertising, and not the total marketing mix, is responsible for the sales result.

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