Question: When Nancy is looking for a gift, she often spends more time in the search process than when buying for herself. She also will buy

When Nancy is looking for a gift, she often spends more time in the search process than when buying for herself. She also will buy a more luxurious product than she would for herself. She avoids "sale" and discount products in gift giving. This is a

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factor in the buying process.

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Ilifestyle

psychological

economic

perceptual

situational

When Nancy is looking for a gift, she often spends more

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