Question: . When Procter & Gamble added teeth whitening products under the Crest brand, the firm was engaged in: A. corporate branding. B. brand extension. C.

. When Procter & Gamble added teeth whitening products under the Crest brand, the firm was engaged in: A. corporate branding. B. brand extension. C. brand licensing. D. brand association. E. perceived value branding

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