Question: When Procter & Gamble added teeth - whitening products under the Crest brand, the firm was engaged in When Procter & Gamble added teeth -

When Procter & Gamble added teeth-whitening products under the Crest brand, the firm was engaged in
When Procter & Gamble added teeth-whitening products under the Crest brand, the firm was engaged in
corporate branding
brand extension
brand licensing
brand association
perceived value branding

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